Challenge: Create a short title sequence for the documentary “Amy”, a film about the rise and fall of famous R&B musician Amy Winehouse. Her story is a tragic one involving heartbreak and
drug addiction.
drug addiction.
Idea: Contrast positive images of fame and love with darker themes of addiction and mental illness.
Solution: Layered elements of smoke, newspaper reels, and grain loom over each three dimensional composition to create an eerie and daunting aesthetic. The flickering of the neon represents Amy’s imminent death.
